Launched at the Annual Co-operative Leaders’ Conference 2024 on 8 November in Penang, Malaysia, the Singapore Co-operative Movement (SCM) 100 logo marks a century of collaboration, growth, and progress for the Singapore Co-operative Movement.
Chief Executive Officer of the Singapore National Co-operative Federation (SNCF) Ang Hin Kee said: "For 100 years, the co-operators, like yourself, who believe in showing up for one another and doing good together have led in driving change, lifting lives, and building communities."
He added: "Join us in the celebration: adopt the 100-year logo to show your support for the Singapore Co-operative Movement."
Launch of the SCM 100 logo during ACLC 2024
The numeral “1” and upward arrow symbolise a forward momentum, while the two interconnected circles forming “100” reflect partnership and solidarity. It is divided into three vibrant segments - red representing leadership, orange for unity, and green for growth.
Our tagline ‘Empowering Communities Since 1925’ empowers communities championing social causes, fostering a strong and resilient movement.
Co-branding with the SCM 100 Logo
Co-operatives should use the logo in the scenarios stated in the brand guide here.
Do not modify the colours on the logo, add or remove any elements onto or from the logo, and rearrange the elements. You can refer to the colours of the logo below. 
Please maintain adequate spacing around the SCM100 logo when co-branding.
Using the SNCF logo as reference below, ensure there is a 1.5x spacing between each logo. 
For logos with varying heights, ensure they are center-aligned to maintain visual balance and consistency. You may refer to the example below, using the IYC 2025 logo as reference.
For a clearer overview of the logo usage and guidelines, please download the logo and brand guide.
By Kesia Lam
