SPEC logospec training course digital marketing fundamentals

Reference number: CRS-Q-0033520-BM


3 WSQ Modules in Program

  1. Manage Social Media Platform
  2. Develop Social Media Strategies
  3. Monitor Social Media Platforms

Be part of the digital revolution! Have an in-depth understanding of what marketing means in the digital age, how to build a brand that your customers can connect with, and achieve your business goals in the process. Only 3 full days with e-Learning component!

Topics Covered

  • Create an online presence and online reputation strategy
  • Generate leads using paid social, social selling and in-bound marketing
  • Generate leads using paid search, Adwords, & SEM
  • Campaign Action Plan and Budgeting

Target Audience

Marketing Associate, Marketing Executive, Marketing Manager, Division Heads.

Training Fees

Singapore Citizens/PRs
SMEs/Singapore Citizens
40 Years Old
Full Fee $1,500.00
Training Grant $375.00 $1,250.00 $1,325.00
Amount Payable after Training Grant $1,125.00 $250.00 $175.00

Training Location

The Leadership Institute Training Centre
Paya Lebar Square, #13-24 Singapore 409051

 Click here to register online  



Absentee Payroll:

80% of hourly basic salary, capped at $4.50/hr.
For SMEs, enhanced absentee payroll funding available at 80% of hourly basic salary, capped at $7.50/hr

*SMEs are defined as companies with:

(i)   at least 30% local shareholding; AND
(ii)  Group annual sales turnover of not more than $100 million OR Group employment size of not more than 200 employees.

Workfare Training Support (WTS) Scheme:

Singapore Citizens aged 35 years & earning 5 $2,000/ month are eligible for 95% course fee subsidy. Companies can also apply for absentee payroll at 95% of hourly basic salary.

Funding Eligibility:

In order to enjoy the funding, participants need to fulfill the following requirements:

  1. Singapore Citizens or Permanent Residents (PR) of Singapore
  2. Attain at least 75% course attendance
  3. Successfully complete assessment & certified as competent
  4. Has not enjoyed funding for the same course before
  1. For company-sponsored participants, training is fully sponsored by companies, which are registered or incorporated in Singapore

Companies are to submit application via  www.skillsconnect.gov.sg to enjoy the funding

50% Course Fee Subsidy, cap $15/hr

90% Course Fee Subsidy, cap $50/hr for SMEsISingapore Citizens aged 40 years

95% WTS funding

*Absentee payroll is applicable